Reasons to Sell on Social Media

Sales process is about knowing your prospects and creating relationships. And it turns out that social media can help you achieve it quickly.

Buying process has moved from desire to personalized experience which customers have created for themselves. In short, intent and discovery are knitted closely together. The challenge is to be present for and around your customers.

Sellers now realize they can engage their customers directly and more personally on social media and WhatsApp. Here are four reasons for small enterprises looking to integrate social media into their selling process:

1. Social media is free
2. Your customers are present here
3. Most personalized touchpoint of users
4. You get free branding